Sep 16, 2021
eCommerce Trends You Should Know in 2021
If you want to build a great online store, you should always be adaptive to the newest eCommerce trends.
By following them, you will be able to provide better service and make a greater profit in return.
In this article, we’re going to show you what those trends are and why you should implement them in your business.
Why You Must Follow eCommerce Trends?
Every now and then, huge innovations happen in the industry that shouldn’t go unnoticed by eCommerce businesses. It’s not just technology but customers’ demands as well that play a part in this constant change.
If you can’t catch up with it, you are probably left out of the competition. So in order to not be left behind, you should follow the eCommerce trends and apply them in your business.
Adapting to new changes in the online retail environment allows you to provide customers with what they want in a sophisticated and fast manner. By making customers happy with their online shopping experience, you are more likely to increase conversion rates.
To help you achieve this, we have come up with 10 impactful eCommerce strategies that will increase your sales performance and grow your eCommerce stores.
1. Mobile-Friendly Websites
Shopping on a smartphone or a tablet has become an inevitable result of the high use of mobile devices worldwide.
This eCommerce trend is now so popular that the term “mobile commerce” is trending among business owners. This is because the number of people who buy via their phones is rising each day.
For example, mobile purchases are expected to make up for 54% of all eCommerce sales in 2021, which is equal to $659 billion. In addition, the conversion rates among smartphone users have been increasing since 2017.
You can’t miss this opportunity if you want to greatly improve your sales. Therefore, don’t just make your website suitable for desktop, but design it to work and look great on all kinds of screen sizes too, to guarantee a great customer experience across the board.
When it comes to this, there are two important aspects that you need to pay attention to — site speed and size. By having a fast and lightweight eCommerce site, you ensure that every customer has a pleasant experience accessing your webpage from anywhere.
The good news is that today’s technology has enabled us to achieve this by using progressive web apps. This term basically refers to a web app that can act as a native mobile program. We’re talking about one-click access, offline functionality, and other app-like interactions.
It also offers the best solutions for many new business owners that have to choose between developing a mobile app first or the web version. PWA stands out as an amazing alternative since it offers the best of both worlds.
Is your site perfectly optimized for mobile users already? Then you must be wondering what’s next and we have a tip that will help you get ahead:
It’s time to start thinking about website optimization for voice search.
Since the release of Amazon Echo in 2014, the popularity of voice-activated devices grew explosively. Now, the Echo and Google Home are among the most widely-used technologies since the smartphone.
As a result, the use of speech in the search and purchasing process is definitely one of the most prominent eCommerce trends.
2. Multi-Language Store
Such eCommerce giants as Amazon and eBay have expanded their market to more than just English-speaking countries. Localization is a very important element to make your online business succeed. Thus, make sure that your store is accessible in multiple languages.
While it would be perfect to also provide customer support in different locales, having a multi-language store is already enough.
That said, if you have enough resources, targeting the international market is a worthwhile investment. You will get and retain greater global recognition.
3. Fast Checkouts
When buying something from your store, customers shouldn’t work hard at the checkout. Therefore, it is your job as a business owner to make sure that they get what they want fast.
Swift transactions have proven to be effective to bring more conversions. To do that, it is highly recommended that you reduce all unnecessary steps in your store. If possible, set the checkout process on a single page.
One more important thing is that all returning customers should never have to repeat the same procedure. Make sure they only have to confirm the saved data.
If you have made the purchasing process as easy as possible, you also need to ensure that the cart performance is responsive and the load time is minimal. It will complement the overall fast service and leave a good impression on the customers.
4. Multiple Payment Methods
Nowadays, people have their own preferred payment options, so make sure to provide various ways to pay. This is one of the eCommerce trends you definitely don’t want to skip.
You don’t want to lose potential buyers just because your site doesn’t accept their preferred options. That’s why you need to implement different kinds of popular online payments.
We suggest that you accept these transaction methods for all online purchases:
- Credit cards
- Bank transfers
- Locally relevant payment methods
5. Individual Experiences
Individual experience refers to a unique shopping environment where visitors receive product suggestions based on their previous searches on the store.
Times where people only bought the item they were looking for are long gone. Nowadays, business owners have to be proactive and suggest products users might need next.
By suggesting items your customers might like, you’ll be one step ahead of your competitors as buyers won’t have to look elsewhere for more products.
6. Support Is Important
Customer support has been and will always be essential in every business. If people run into problems when using your service, they expect assistance right away.
Customers are likely to leave even when faced with a minor issue. So make sure to follow up on this eCommerce trend and provide them with all the help you can.
One of the best ways to help users is live chat support. Having a team that’s ready to assist customers at all times is a great selling point for your business.
Luckily, despite the increasing demand for real-time customer service, many businesses now make use of artificial intelligence chatbots to briefly replace a support agent. This technology comes in handy to answer basic users’ inquiries or act as a “front gate” for real live chat support.
Chatbots have improved the consumer experience, and this trend will continue to grow. They are the primary choice for customer support inquiries for more than 60% of all end customers.
Companies employ chatbots to improve customer service, provide faster and more accurate responses, and collect more data so that they can provide a better consumer experience the next time around.
Above all, your consumers will receive personalized and prompt service, which is something that all successful businesses should aim for.
7. Abandoned Cart Emails
Sometimes, people forget that they put items on the cart and don’t complete the transaction. If they really wanted to buy the product in the first place, this is a great opportunity to secure the deal.
You can send an abandoned cart email to remind them that they left products unchecked on your site. However, this kind of email shouldn’t be overused or spammy but rather act as a small reminder for your customers.
Also, remember that abandoned cart emails need to align with your brand’s tone. Don’t change the way you approach your customers just because you really want them to buy the product.
8. Engage Customers
There are many ways you can establish and maintain a relationship with your customers. While live chat support is intended for advanced business owners, you can take advantage of emails or social media to communicate with your audience.
With Pinterest, Facebook, Twitter, or Instagram you will be able to reach a wider audience of potential clients and maintain a relationship with the ones you already have.
To take things further, you might want to do a webinar or invite them to events so they can know your company better.
9. Rise in Ethical eCommerce
People these days tend to avoid brands that stand for unethical subjects. More and more customers look for products that are environmentally friendly or support important causes.
It’s important to take part in a business that benefits everyone involved – both the customers and your surroundings.
Having said that, the idea of ethical eCommerce might not be beneficial for all brands because it sometimes requires a lot of commitment and resources. Therefore, it would be wise to start with small things first, like using less plastic in your production.
10. Content Marketing Drives Sales
While not exactly an eCommerce trend, content marketing is definitely worth your time. It’s an eCommerce marketing strategy that uses creative content such as articles, videos, and social media posts to engage with customers and solve their problems.
With content marketing, you are building a closer relationship with your audience by showing that you care about their needs. It is also a perfect way to attract more traffic to your website, thus increasing the chance of getting higher conversions.
The great thing is that this eCommerce trend offers a cost-effective method to reach out to your readers. For example, you can easily make a helpful blog post on your site without spending too much money.
As a matter of fact, 90% of companies in the world have implemented content marketing in their business campaigns.
Furthermore, it can serve as a long-term investment for your company. If customers need help and you happen to have the answer in a blog post or video, they will instantly find the solution without having to look for another source.
Following eCommerce trends doesn’t mean you’re copying everyone’s business design. Instead, you are adapting the business to new changes. This enables you to provide better service for your customers while also making money online.
Let’s take a quick look at the top eCommerce trends once again:
- Mobile-friendly websites – make sure your website is optimized for mobile users.
- Multi-language store – localizing the site help you reach more potential clients.
- Fast checkouts – eliminate unnecessary steps to provide a fast service.
- Multiple payment methods – provide customers the freedom to choose from different payment methods.
- Individual experiences – create a unique shopping environment for each visitor.
- Support is important – show customers that you’re ready to help them anytime.
- Abandoned cart emails – notify people when they leave products in their cart.
- Engage customers – connect with customers to build a relationship.
- Rise in ethical eCommerce – have a strong ethical viewpoint that’s endorsed by your business.
- Content marketing drives sales – invest in creative content ideas that can help your customers.
We hope this article will help you keep up with eCommerce trends and grow your online store!