Top 14 eCommerce Trends You Should Know in 2022

The global eCommerce industry is constantly evolving – there are always new developments in the area. Online businesses need to keep up with the current eCommerce trends to stay relevant and competitive. Falling behind means losing sales.

In this article, we will break down 14 eCommerce trends of 2022. We will also explore the future of eCommerce, with five predictions to keep an eye on. Let’s begin.

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Let’s take a brief look at the 14 eCommerce trends for 2022 that we’ll be exploring in this article:

  • Omnichannel selling takes over commerce – eCommerce businesses that utilize multiple channels for their campaign experience a 287% higher purchase rate than those that only employ single-channel effort.
  • Scale further by going multilingual – as of March 2020, only 25.9% of internet users speak English, making multilingual support necessary for global eCommerce businesses.
  • Streamline online shopping experience with fast checkouts – customers tend to leave their cart if the process is too long or complex.
  • Enable multiple payment methods – some customers prefer traditional payment methods like credit cards and bank transfers, while others favor new ones such as digital wallets and cryptocurrencies.
  • Provide the “Buy Now, Pay Later” option – the flexible Buy Now, Pay Later payment option can mitigate customers’ pain point of making purchases amidst financial uncertainty.
  • Optimize for personalized experiences66% of customers expect the businesses they shop from to understand their needs and preferences. One of the ways to do this is by offering relevant and personalized recommendations.
  • Prioritize customer support – excellent customer support is a critical factor influencing purchasing decisions. It cultivates loyalty, promotes a positive brand image, and boosts eCommerce sales.
  • Increase conversions with abandoned cart emails50% of people who click the link in an abandoned cart email will complete their purchase.
  • Offer a subscription model – offer subscription packages to attract an audience of loyal customers who can boost the retention rate and profitability.
  • Widen your reach with social media marketing – excellent for reaching target audience and attracting them to your website.
  • Leverage engagement and conversion with live shopping – create live shopping events for better customer engagement and build trust in your products.
  • Content marketing drives sales – create helpful and engaging content to improve your relationship with the audience and boost sales.
  • Offer fast and free delivery options – shipping costs impact customers’ purchasing decisions. Customers also demand faster delivery.
  • The rise of sustainable online shopping – online shoppers have become more conscious of the environmental impact of their shopping habits.

Keep reading the following sections for an in-depth breakdown of each of these eCommerce trends.

1. Omnichannel Selling Takes Over Commerce

Omnichannel selling integrates multiple platforms and channels to provide a seamless experience. This includes online channels like websites and social networks and the offline brick-and-mortar store experience.

With a forecast showing that mobile shoppers in the US alone will exceed 187 million by 2024, it’s clear that mobile shopping is one of the main pillars of a business’s omnichannel strategy. Optimize your eCommerce site to make it mobile-friendly, ensuring a great customer experience.

Alternatively, you can use progressive web apps (PWAs) as Starbucks does. It acts like a native app and includes app-like interactions like one-click access and offline functionality. PWAs is a win-win solution for those who have to choose between developing a mobile app or a mobile eCommerce website first.

The desktop version of Starbucks' progressive web app.

Data also shows that customers are starting to combine online and offline experiences. Even though people still avoid crowds, there’s significant growth for curbside pickup and buy online, pickup in-store (BOPIS) shopping methods.

In 2020, curbside pickup and BOPIS sales doubled compared to the previous year and are projected to increase to over $140 billion in 2024. This is because both methods provide the safety of online shopping but also offer the convenience and speed of in-store visits.

While 49% of US shoppers have said they’re spending more online than before the pandemic, it’s also important to note that people are keen to shop in physical stores again. 70% of US consumers said they are no longer concerned about shopping in-store due to the pandemic, which explains the 44% increase of in-person visits to offline outlets compared to January 2021.

When balancing online and offline channels, keep in mind to offer a consistent customer experience across all channels. This effort pays off well, with customer retention rates reportedly becoming 90% higher for companies that employ omnichannel selling.

Bonobos is a company that achieved omnichannel success by using its guideshops.

A Bonobos guideshop which combines in-store shopping experiences with online shopping.

These guideshops let customers get a personalized experience – they can try on different sizes to find out which one fits them best. Then, they can place an order for items in sizes they want from the Bonobos site. The guideshops also act as a customer support center, where clients can ask questions to an in-store sales associate and return items.

For your own eCommerce business, research whether there are instances when your audience would prefer to receive an offline experience. If the sentiment is strong, address these needs and see whether it’s worth pursuing on a larger scale.

2. Scale Further by Going Multilingual

Localization is vital to achieve worldwide success. For example, eCommerce giants such as Amazon and eBay have expanded their operations to more than just English-speaking countries. Smaller online stores can benefit from thinking globally as well.

Based on a study conducted by CSA Research, 76% of online shoppers prefer to shop for products with information in their language. In addition, 40% will never buy from eCommerce sites in other languages.

Take a look at the following graph for more findings from the study:

Six findings on how customers shop in websites with/without multilingual options (source: CSA-research)

By making sure your eCommerce store is accessible in different languages, you will increase your global recognition and get more online sales.

According to the Localization Industry Standards Association, every $1 spent on localization has a $25 return on investment (ROI). Therefore, targeting the international market is a worthwhile investment if you have enough resources.

While it’s excellent to provide customer support in different locales, having a multi-language online store is a great place to start.

If you built your online store on WordPress, many plugins can add multi-language support to your website. If you use a website builder like Zyro, add more languages to your store via settings.

3. Streamline the Online Shopping Experience with Fast Checkouts

When buying something from an online store, customers shouldn’t struggle at the checkout.

According to Baymard Institute, too long or complicated checkout processes drive 18% of customers to abandon their carts, which means lost sales.

Shortening the checkout process steps is one of the best ways to avoid this disadvantage. Limit the checkout process to a single page to bring more conversions.

Eliminate all unnecessary elements from the checkout page. For example, the company address field is not necessary if your store sells direct-to-consumers products.

We recommend performing A/B testing to see if a single-page checkout performs better than a multi-page checkout on your store. This is because a multi-page checkout also has its advantages, such as better analytics scope, which your business may need.

Also, ensure that the cart is responsive and has minimal loading time. This will complement the overall fast service and leave a good impression on the customers.

Make sure to enable the search feature on your eCommerce site – a built-in search engine on your online store will let visitors quickly find the item they want. If you use WordPress, there are numerous search plugins to choose from.

Another important thing is ensuring that all returning customers don’t have to repeat the same procedure. To do so, enable abandoned cart recovery and let users save their payment information and shipping address for their next visit.

4. Enable Multiple Payment Methods to Simplify Transactions

Don’t lose potential buyers because your site doesn’t accept their chosen payment method.

According to Statista, digital or electronic wallets accounted for around 45% of global eCommerce transactions in 2020, becoming the most popular payment method worldwide. Credit cards came second with a 23% market share in the same year. Meanwhile, digital wallets are expected to facilitate about 50% of all transactions by 2024.

Most popular payment method in 2020: digital and mobile wallets.

Although cryptocurrency isn’t expected to become a popular payment option anytime soon, more companies are starting to accept it.

We suggest to include these transaction methods for all online purchases:

  • Digital wallets
  • Credit cards
  • Debit cards
  • Bank transfers
  • Cryptocurrency

Keep in mind that the popularity of payment methods varies by region. For example, most people in South Korea favor credit cards compared to other payment options. This isn’t the case for Malaysia, where bank transfers are the most popular form of payment.

The difference between preferred payment methods in South Korea and Malaysia

If you’re targeting a specific country, it’s essential to research what payment methods are favored by the people there.

5. Provide the “Buy Now, Pay Later” Option

Providing an alternative payment scheme can also add a competitive edge to your business.

Buy now, pay later (BNPL) plans allow customers to pay for products in installments, often interest-free. They offer a convenient option for customers who may not be able to make the full payment at the time of purchase or prefer not to pay the total price in one go.

The pandemic has impacted the rise of BNPL as it allows customers to make purchases amidst economic uncertainty. Klarna, one of the largest BNPL providers, experienced this rapid growth when its 2021 gross merchandise value (GMV) for the US market increased by 334% compared to its 2018 figures.

It’s possible to apply this payment solution for various products, from food to more expensive items like electronics. To add the BNPL option to your checkout page, use a payment gateway that supports installment payments.

Offering BNPL will impact your sales positively. It reduces cart abandonment by 35% as the lower upfront commitment makes customers more confident to make purchases. It’s also a great way to build trust, increasing customer loyalty towards your business.

6. Optimize for Personalized Experiences

Personalized experience refers to a unique online shopping environment where visitors receive product suggestions and targeted email campaigns based on their previous activities in the store.

According to a study by Segment, 60% of consumers are more likely to become repeat buyers of a company that provides a personalized shopping experience. Customers expect businesses to be proactive and offer on-the-spot suggestions on what products they might need next.

By personally tailoring each buyer’s shopping experience, you’ll be one step ahead of your competitors as buyers won’t have to look for more products elsewhere. Personalized experiences make people feel good and taken care of, and it’s a good practice to apply in various phases of the customer journey.

Amazon is a great example of personalization done right. It shows a row of recommendations on its homepage and every product page.

Amazon's product recommendations which appear on the homepage and every product page

Barilliance Research found that product recommendations account for up to 31% of eCommerce store revenues. This means if a business succeeds in offering a personalized experience, it will attract and retain customers without spending an extra budget on additional marketing strategies.

7. Prioritize Customer Support

Customer support has been and will always be essential in every business. As even a minor issue may compel potential buyers to leave, it’s the company’s responsibility to offer assistance when customers face problems while using their products or services.

Many eCommerce sites don’t have brick-and-mortar stores that can help customers face-to-face. That’s why knowing how to provide online support is vital.

95% of consumers across the US and UK consider customer service a key factor when deciding whether to make a purchase. Furthermore, response time becomes the most important factor for them when interacting with customer service – only 35% of US consumers are willing to wait for up to 5 minutes.

Consumer demand for instant interaction is one of the reasons why live chat has become the preferred method of customer support. 41% of consumers choose live chat over other channels, such as phone and email because it offers immediate help and requires minimal effort.

Live chat is also 50% cheaper than phone support. Unlike phone support, one live chat customer support agent can help multiple customers simultaneously. Having a team that can assist more people improves response time and enhances customer experience.

Despite the increasing demand for real-time customer service, many businesses now use artificial intelligence (AI) chatbots to replace a support agent in the initial stages of communication. This technology comes in handy to answer basic users’ inquiries, filtering whether a customer needs a more advanced help from a support agent or not.

Expert Tip

Chatbots have improved the customer experience, and this trend will continue to grow. They are the primary choice for customer support inquiries for more than 60% of all end customers.
Companies employ chatbots to improve customer service, provide faster and more accurate responses, and collect data to provide a better customer experience the next time around.
Above all, your consumers will receive personalized and prompt service, which all successful eCommerce businesses should strive for.


Adam Garcia

Founder of The Stock Dork

8. Increase Conversions with Abandoned Cart Emails

Sometimes people put items in their cart and don’t complete the transaction. According to Baymard Institute, the average cart abandonment rate is 69.80%.

There are many reasons why people abandon their carts, with hidden additional costs being the number one. Check out the following graph to find out the most common reasons why people abandon their carts at checkout:

10 reasons why people abandon their carts during checkout

Therefore, identifying and recovering abandoned carts is an excellent opportunity to make eCommerce sales.

Send an abandoned cart email to remind potential customers that they left products on the cart. Since a high shipping cost is the most common reason customers don’t make a purchase, offering a free shipping coupon with the email is a great incentive.

However, this type of email shouldn’t be overused or spammy. It should only act as a small reminder for customers.

Also, keep in mind that abandoned cart emails need to align with the business’s tone and voice. Don’t change how you approach customers just because you want them to buy a particular product or service.

9. Offer the Subscription Model

As people are stuck in their homes and have already become used to the convenience of shopping online, subscription boxes have become a practical solution to fulfill their needs.

There are various types of products that can come as subscriptions – from daily meal kits like Blue Apron to monthly clothing delivery. This market is thriving, and its value is estimated to reach $478 billion by 2025.

The homepage of Blue Apron, a meal kit subscription service

If you’re looking for an additional revenue opportunity, subscriptions can be one of the alternatives. They also increase retention rate, boost customer loyalty, and help with inventory forecasting.

There are three types of subscriptions to offer:

  • Replenishment – recurring necessities, such as fresh produce, pet foods, or diapers.
  • Curation – personalized selection of products, such as coffee or self-care products.
  • Access – offer member-only benefits, such as lower prices or new product samples.

The main challenge for this business model is the churn rate or the number of people unsubscribing from the service. To solve this, offer perks customers won’t get as non-subscribers, such as free delivery, lower price, and access to out-of-stock products.

It’s also best to maintain good communication with users, such as letting them know about possible slower deliveries during busy seasons.

10. Widen Your Reach with Social Media Marketing

There are many ways to establish a connection with new customers and maintain a relationship with the existing ones. Utilizing social media is an eCommerce trend that online stores must use to boost engagement and brand awareness.

Social media platforms let eCommerce businesses proactively connect with their audiences. Furthermore, the direct messaging features on these platforms like Facebook Messenger and Twitter DM can also serve as an easy way for people to communicate with a business at any time.

Social network users are expected to reach 4.41 billion by 2025. eCommerce businesses should take advantage of this, especially when 42% of users use social media to research brands and their products.

The timeline of social media trends for eCommerce from 2010 to 2020

By planning and executing campaigns on social platforms like Facebook, Instagram, Twitter, and TikTok, you will reach a wider audience of potential clients and customers. A strong social network presence will also help maintain your relationship with your audience.

Before choosing a social platform, make sure that your company’s tone and content are a good fit for the platform.

For example, if your content is text-heavy and encourages engagement, Facebook is a great choice. McDonald’s, for instance, has a Facebook page with a lot of interaction – it has over 81 million page likes, with typically thousands of reactions, comments, and shares on their posts.

A text-only McDonald's Facebook post which racked up thousands of reactions, comments, and shares

If your content is more visual-heavy, Instagram may be a better fit. IKEA USA’s Instagram account features aesthetically pleasing photos of their products and has over 2 million followers.

IKE USA's Instagram page which shows its products in real-life settings

Social media is also an effective sales channel, especially if you want to make the most of mobile shopping.

79% of mobile users shop online using their mobile devices, and mobile is where people access social platforms the most. For instance, 122.3 million Facebook users access it exclusively on mobile phones.

Social commerce has become a rising trend because it enables customers to shop online directly via a social network without leaving the platform.

This level of convenience has driven a 38.9% growth in social commerce sales among US online retailers in 2020 which are forecasted to triple by 2025. This shows that social commerce and mobile commerce go hand in hand.

11. Leverage Engagement and Conversion with Live Shopping

Live shopping is an interactive online video streaming solution where eCommerce businesses demonstrate and discuss featured products and answer audience questions in real time. It combines entertainment and instant purchasing through a chat function or in-channel buy buttons.

This type of video marketing can be brand-specific or feature influencers or celebrities hosting live streams with products from various eCommerce brands.

In 2020, Chinese retail giant Alibaba’s Taobao Live generated $7.5 billion in transaction value in the first 30 minutes of its live shopping event during Singles’ Day – a major shopping event in China. Moreover, 2/3 of Chinese consumers say they have made purchases through live shopping.

Amazon also has a live commerce platform, and Walmart uses TikTok for its live shopping events. This shows growing interest in live shopping, with its sales estimated to account for 10-20% of all eCommerce by 2026.

Amazon Live, a live streaming platform where customers can shop directly from the live shopping events they watch

Live shopping is a great way to engage customers directly, giving them an interactive and personal experience. It builds customers’ trust as you show your products’ actual size, shape, and material. It’s similar to in-store visits where people can walk in by choice, without cookies or tracking involved.

To join this eCommerce trend, investigate whether your audience is likely to engage with it. Fashion is the most showcased product category in live commerce, followed by beauty products. In terms of demographics, millennials and Gen Z dominate the audience.

Test the waters by starting with occasional live streams that only focus on a few products. Track their performance by reviewing the number of views and conversion rates. From there, you can see your audiences’ eCommerce preferences and take action accordingly.

Use popular platforms like Instagram, TikTok, or marketplaces your target demographic frequents as your live shopping platform. Don’t forget to promote the live shopping event on your social media accounts, including information on what one can expect from the event.

To increase engagement, create a sense of scarcity by offering livestream-exclusive discounts.

12. Content Marketing Drives Sales

While not exactly a new eCommerce trend, content marketing is definitely worth your time. It’s a marketing strategy that uses creative content such as articles, videos, and social network posts to engage and educate customers by providing solutive content pieces to answer their problems.

Content marketing allows companies to build closer relationships with their audiences by showing that they care about them. It is also a perfect way to attract more traffic to the website, increasing the chances of getting more conversions.

Small businesses that employ content marketing receive 126% more lead growth than those that don’t. They also have 6x higher conversion rates.

Another great thing is that content marketing offers a cost-effective method to reach out to your readers. Compared to other marketing methods, it costs 62% less but generates 3x as many leads.

Content marketing can serve as a long-term investment for your company. If customers can find the solution to a problem on a blog post or video on your site, they won’t have to look for it elsewhere. This means they’ll spend more time on your website, and your business’s credibility will increase.

The key to content marketing success is unique quality content. One of the leading online retailers, Net-A-Porter, is a great example. It publishes articles featuring influencers, celebrities, and key industry people who discuss fashion and lifestyle.

Net-A-Porter allows readers to read and shop at the same time. It includes a Shop the Look link under fashion spread photographs of the famous people it interviewed.

Net-A-Porter's article where readers can directly shop the products that are featured in the article via embedded buy buttons

It’s a brilliant move as the brand can showcase its products in a way that’s not too upselling like advertisements. It taps into audiences’ unconscious emotions through the article, which is effective since 95% of purchasing decisions are made subconsciously.

13. Offer Fast and Free Delivery Options

These days, many consumers expect their online purchases to arrive as soon as possible. In fact, only 15% of consumers are satisfied with eCommerce product delivery speeds.

As a result, more and more eCommerce businesses are offering faster delivery times to fulfill customer expectations. For example, the eCommerce giant Amazon achieved a faster supply chain by distributing its inventory in warehouses all across the globe.

In addition to speed, affordable or free shipping is another eCommerce trend businesses should look out for. 72% of online shoppers in the US are looking for the product with the lowest shipping price, meaning they are more influenced by the shipping prices than product prices.

Both shipping speed and price will continue to matter in the future of eCommerce. If you can’t offer fast deliveries yet, discounted or free shipping is an incentive worth pursuing – especially for smaller eCommerce businesses that can’t afford advanced warehousing.

14. The Rise of Sustainable Online Shopping

The surge in eCommerce since the beginning of the pandemic has increased shoppers’ awareness of the environmental impacts of online purchases. 52% of consumers worldwide admitted that the pandemic has made them value sustainability issues more than before.

The concerns revolve around how their orders are packaged and delivered. These activities generate a significant amount of waste and greenhouse emissions. Shipping accounts for 11% of total CO2 emissions in the transportation sector worldwide, making it the third-largest source of pollution.

Businesses need to adapt to this large-scale consumer attitude shift. The sustainability aspect has become a key driver of purchasing decisions, with 65% of customers trying to buy products that are packaged more sustainably and 29% regularly avoiding plastic packaging.

Furthermore, Statista has found that 52% of US and UK consumers demand eCommerce brands to create products with less packaging. 31% of US consumers are even willing to pay an extra charge for eco-friendly delivery. It shows that consumers want a greener shopping experience than what businesses offer now.

A great example of a business doing sustainable eCommerce right is the online grocery membership store Thrive Market. It offers ethically and sustainably-sourced products, which are sent to customers in recyclable or compostable packaging. Plus, its shipping method is carbon-neutral, and its warehouses are zero-waste.

The website of Thrive Market, a sustainable eCommerce store

The best way to join this eCommerce trend is to shift towards more eco-friendly packaging options. Paper and cardboard are the most recyclable options available, but if you still need plastic, opt for biodegradable plastics or plant-based bioplastics.

By knowing what eCommerce trends to anticipate in the future, you can plan your business ahead of time, staying ahead of the competition. The following sections contain five predictions for the future of the eCommerce market.

1. Augmented and Virtual Reality Fully Immerses Audiences

Augmented reality (AR) digitally enhances the real physical world with computer-generated visuals, sound, or other types of stimuli.

Meanwhile, virtual reality (VR) is a simulated experience that puts the user inside a seemingly real computer-generated environment using a special VR headset.

Numerous eCommerce brands are increasingly adopting AR and VR technologies to offer a more immersive shopping experience.

Consumers react positively, with 71% saying they would shop more if a business used AR. Companies that utilize VR have been found to have increased their conversion rates by 17%.

However, VR and AR in eCommerce are still in their early days. In 2021, only 1% of retailers used AR, though this number is expected to hit 5% by 2022.

Although there are obstacles like pricing and bulky hardware, VR headset adoption is expected to continue rising, with the VR market value expected to hit $296.9 billion globally by 2024. Adopting AR and VR in their infancy will let an eCommerce business stay ahead of the technological curve.

IKEA is one of the companies paving the way for augmented reality. The IKEA Place mobile app uses Apple’s ARKit platform to let customers view digitally-reproduced 3D images of products in their homes. It allows users to easily examine whether a piece of furniture will fit in a room nicely by simply using their mobile devices.

Other than adding an augmented reality feature to the mobile app of your eCommerce store, you can also develop a VR experience that lets customers interact with products in an immersive way.

2. More Businesses are Going Headless

Headless commerce is an eCommerce solution that separates the front-end and the back-end of a website or application. By using application programming interfaces (APIs), content can be delivered to any front-end framework, expanding the list of devices consumers can buy from.

With headless commerce, online shopping is not only limited to desktops, laptops, and mobile devices. Consumers can also browse and purchase through the Internet of Things (IoT) devices, such as smart speakers and smart fitness devices.

As a result, headless commerce unifies all shopping experiences, increases flexibility, and opens up more sales possibilities. It also improves omnichannel selling because headless businesses can incorporate new sales channels quickly.

Due to its advantages, the adoption of headless eCommerce has increased in recent years. 64% of enterprises in 2021 use a headless approach – a dramatic 25% increase from 2019. Corporate giants including Amazon, Toyota, and McDonald’s are reaping the benefits.

Consider using or migrating to a headless content management system (CMS) such as and Strapi, or a headless eCommerce platform like Shopify and BigCommerce.

If you already use WordPress as your eCommerce platform, you can use it as a headless CMS as well.

3. Increased Adoption of Artificial Intelligence

Artificial intelligence (AI) is a technology that mimics human intelligence. It can learn and adapt customer behavior to produce more accurate and valuable results when given new customer data.

There are many aspects of eCommerce that can utilize AI technology. According to Statista, the top areas where businesses prefer to implement AI are personalization (70%), site search (54%), forecasting (52%), and marketing (43%).

Perhaps the most common implementation is personalization. With AI, companies can collect and process data that results in personalized recommendations for customers.

For example, the online bookstore Book Depository creates a list of recommended books based on the items a user has viewed.

Book Depository's book recommendations which based on the items that a user has viewed

Another example is AI-powered site search, which uses machine learning and natural language processing (NLP) to determine the intent behind a search query and offer the most relevant results for every user.

By adopting AI technologies, businesses can offer their customers a much richer buying experience.

Fortunately, not all AI-powered eCommerce technology is expensive. For example, there are many free plugins that let you install a chatbot on your site.

Voice search enables people to multitask. It saves the time and hassle of typing a query into a search bar.

A survey by CouponFollow shows that around 47% of shoppers have used the voice command to make an online purchase, with 58% of them saying they’re satisfied with their voice shopping experiences.

The ability of voice technology to capture shopping habits also drove 61% of the respondents to use the reminder feature to repurchase saved shopping orders. This explains why the top three most frequently purchased items via voice shopping consist of daily necessities, with groceries at the top spot (48%).

However, voice shopping also has several drawbacks. 40% of shoppers found it challenging to browse products using voice shopping. What’s more, voice search results can be inaccurate.

31% of users also expressed concern about their privacy, with 27% worrying about financial data security. Even though companies have gone the extra mile to convince their customers of their services’ safety, they might still need more time to make general customers feel comfortable with this relatively new way to shop.

To optimize your eCommerce store for voice search, aim to get your content to position zero. Being in this spot means Google will read the content to voice searchers.

Furthermore, utilize a proper keyword strategy. People ask complete questions instead of phrases when making queries using voice search. For example, to find the nearest brick-and-mortar store that sells masks, someone may say, “Ok Google, where to buy masks in a physical store near me?” while in a web search, they may type “buy masks near me.”

5. Prepare for Future Data Privacy Policies with Zero-Party Data

A survey by Cisco shows that 86% of consumers care about data privacy – they demand transparency and control over how businesses use their data. In their attempt to protect their data, 47% of the respondents even switched companies or providers due to data policies or data sharing practices.

Apple has answered this concern by incorporating the App Tracking Transparency feature in 2021’s iOS 14.5. This feature allows users to opt out of data tracking, which caused many eCommerce brands heavily reliant on Facebook advertising to experience a significant decrease in their ads’ effectiveness. These brands saw a dip in revenue, and they have to spend more on ads.

Furthermore, Google Chrome will also end its support for third-party cookies in 2023. To survive future data policy changes, we recommend focusing on data privacy and using zero-party data. This method refers to collecting data directly from customers.

There are many ways to collect zero-party data, such as through quizzes, polls, and registration. This method allows you to get relevant customer data with their consent.

However, try not to ask customers for too much information at once. That may overwhelm them and make them refrain from sharing.


In this article, we have explored 14 of the biggest eCommerce trends of 2022. We have also broken down five upcoming eCommerce trends to keep an eye on.

Following eCommerce trends doesn’t mean you’re copying someone else’s business design. Instead, your business is keeping up with the times. This lets you provide a much richer shopping experience for your customers while maintaining a healthy business.

However, since many trends only apply for certain types of business, it’s important to understand your customers first. Conduct customer research to get a better grasp of the customer journey and their shopping habits.

Let’s take a quick look at the top eCommerce trends once again:

  1. Omnichannel selling takes over commerce – combining multiple channels – both online and offline – will improve customer service and increase retention rates.
  2. Scale further by going multilingual – localizing the site will help reach more potential customers.
  3. Streamline online shopping experience with fast checkouts – eliminate unnecessary steps to provide a faster service.
  4. Enable multiple payment methods – provide customers with the freedom to choose from different payment methods.
  5. Provide the “Buy Now, Pay Later” option – enable customers to pay in installments to reduce cart abandonment rates and increase customer loyalty.
  6. Optimize for personalized experiences – create a unique shopping environment for each visitor.
  7. Prioritize customer support – businesses with good customer service show customers that they’re ready to help at any time.
  8. Increase conversions with abandoned cart emails – notify people when they leave products in their cart.
  9. Offer the subscription model – provide subscription packages to fill the demand of customers’ recurring needs, which can also benefit your retention rate and help inventory forecasting.
  10. Widen your reach with social media marketing – connect with customers through social platforms to build better relationships.
  11. Leverage engagement and conversion with live shopping – this form of video marketing is an effective way to directly engage customers and build their trust in your eCommerce business.
  12. Content marketing drives sales – invest in creative content ideas that are informative and helpful for customers.
  13. Offer fast and free delivery options – offering fast delivery and free shipping heavily affects purchasing decisions.
  14. The rise of sustainable online shopping – responding to increasing customers’ consciousness towards sustainable eCommerce can help drive purchasing decisions.

Finally, let’s review the predictions for the future of eCommerce that we recommend to prepare for:

  1. Augmented and virtual reality fully immerses audiences – AR and VR technologies help customers examine products closely and boost buyer confidence.
  2. More businesses are going headless – decoupling the front-end and back-end of your eCommerce site and apps offer more flexibility and the ability to reach customers on any device.
  3. Increased adoption of artificial intelligence – AI processes consumer behavior data to offer a personalized and smooth shopping experience, for example, through recommendations and chatbots.
  4. The growing usage of voice search – optimize your eCommerce store for voice search as more people use it for shopping online.
  5. Prepare for future data privacy policies with zero-party data – prepare for future data policy changes by utilizing zero-party data to collect customers’ data.

We hope this article will help you keep up with eCommerce trends and grow your online store. Feel free to ask questions and share your thoughts in the comments section.

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The author

Hasna Avni

Hasna is a Content Writer at Hostinger. With passion and knowledge in tech and digital marketing, she hopes to help people solve their problems and succeed. When not writing, she enjoys live music and overanalyzing movies.

The Co-author

Nadia Maya Ardiani

Maya is a Digital Content Writer at Hostinger. As a website development and digital marketing enthusiast, she's keen to share her knowledge so people can thrive online. When she's not writing, you can find her watching sci-fi movies while eating ramen.